Hello Beauty Full & Co
Promoting Love and Kindness in Our Community
Story by Erika Heeren
Photos by: Emma Thompson
Hello Beauty Full & Co. is a local inspiration apparel designer with a powerful mission. With a goal of promoting kindness and love in the community and beyond – Hello Beauty Full & Co. is helping shoppers share a little joy through the positive messages on their unique shirts. Owner Nataliya Barbin wants to use the business to encourage a focus on inner beauty.
For Barbin, this cause is a passion project – one that was born from the legacy left by her brother Vasiliy, who lost his life after a motorcycle accident in 2017 at the age of 21. Barbin describes her brother as a source of light in her life, and the life of his family.
“He was always happy, always smiling; he had such a positive energy” Barbin says of her brother. “He used to always say ‘Hello Beautiful’ to everyone, and it would brighten your day.”
A few weeks after his passing, Barbin was touched by the number of people who reached out and shared their experiences with Vasiliy, and how he had touched their lives.
“His impact on the world was huge,” Barbin explained. “I received letters filled with pages of personal ways he had made a difference in the lives of so many people.”
The outpouring of love for her brother, and the manifestation of his legacy at such a young age caused Nataliya to consider her own impact. Barbin was inspired to create her first shirt based on her brother’s favorite phrase – “Hello Beauty Full.” This design quickly became a top seller, impacting the world in the most positive way.
Every shirt that Hello Beauty Full & Co. releases has a unique story behind the message – one that Nataliya encourages her customers to share.
One customer favorite is the Anchored line of shirts. The modern design highlights the concept of being anchored in love, which causes you to look at the world from a different perspective and consider the needs of others. Other offerings include designs featuring the Idaho state and the words: “Be Kind. Be Love. Be Beauty Full.” You can also order the popular “Be Love” design.
The most recent product release – the “Look Twice, Save a Life” shirt – is now available for pre-order. The design is Barbin’s first motorcycle awareness shirt, and she plans to donate all proceeds from the sales of this design.
For the future, Nataliya, a mom of 3 young boys, is finding joy in bringing back the focus on inner beauty to the world.
“I am blessed for the number of people I’ve met in the community from doing this,” Barbin explained.
Hello Beauty Full & Co offers many styles, sized for women with a few options for men. You can order online, or you can find a selection of their designs at certain local retailers.
To learn more about Hello Beauty Full & Co, their plan for giving, and to hear the stories behind each individual product, visit their website: